If you have created an Instagram account but still do not know how to use it. Do not worry! We have prepared 10 brilliant tips for you to get the most out of it . Know them!
Instagram is a social network that will allow you to connect with your consumers in a completely different way. With more than 130 million active users each month and 45 million photos uploaded per day, this platform can make your Marketing campaign or buy real instagram comments become an instant viral success.
Yes, you read it right. Instagram can make the difference between any company and a brand that generates a true connection with your audience. Keep reading, because today you will discover how to increase the engagement of the community with your brand, position it, increase its notoriety and differentiate it from the competition. All this, using this social network. You will see!
10 Tips that will catapult you to success on Instagram
If you do not believe in the power of visual content, you still have time to retract. Putting these tips into practice, you will be able to consecrate yourself as the king of Instagram . Prepare the crown!
Tip # 1: Set up an optimized profile
As in any social network, it is necessary that you have a profile that identifies your brand and makes it unique. It is important that you include: an image with your Branding, a brief but effective bio that synthesizes what your company does as well as the values that inspire it. Also, do not forget to include the link to your website and the most representative hashtags of your business.
If you want to know how to build an effective profile, we invite you to take a look at the Starbucks account. The brand is not presented as a company dedicated to the sale of coffee, but it defines what values inspire it . And those ideas are the ones that you transfer to each one of your contents.
Tip # 2: Share varied and interesting content
Do you want to know what is the essential rule in Instagram? The real star in this social network are the images and the videos. The text moves to the background. Those who accompany the image should be brief: the ideal is that it does not exceed 140 characters.
Remember that the communication tone that is handled on Instagram is fun and fun. The shared contents are creative, humorous and very visually appealing. It is important that you know in depth your community to know what type of content can be more useful and interesting.
It is clear that Mcdonald’s knows very well what his followers may like. Here you can see how he presents his products in an entertaining way.
But…. What content can work on Instagram? Here are some ideas:
- Videos (Instagram allows videos of up to 15 seconds to be published).
- Different ways to use your product.
- Famous quotes or tips.
- The behind the scenes of your company.
- Collages of images (to create them you can use tools such as Pic Stitch , InstaCollage or InstaPicFrame ).
Tip # 3: Use the power of hashtags
This is one of the social networks in which the use of hashtags is practically an obligation. Using them will allow you to increase your notoriety regarding concepts or topics linked to your niche . Yes! It is better not to sin for excess, try to limit your number to 3. If you use too many, your followers will think that your images are spam.
At the same time, it will allow you to develop contests to increase engagement with your community. What’s more, do you dare to create your own hashtag? Some brands have done it so that their followers can participate in their contests.
We recommend that when you use hashtags you include:
- Your city or country (#BuenosAires, #NewYork, # México).
- Your products, services or niche in the market (#Makeup, #Zapatos, #Hoteles)
- Your industry or specialty (#Marketing, #Travel, #Fitness)
Tip # 4: Make them love your brand
According to a study conducted by Simply Measured in the last quarter of 2014, Instagram engagement figures are getting better. In fact they have not stopped increasing, the average growth was 83% compared to the same period of the previous year.
The best way to generate true engagement is by interacting with your followers and knowing them in depth . Knowing what interests them and what they need will help you create that indestructible bond with your brand. Also, interacting with your community through questions, “Likes”, mentions and following other users will allow you to connect in an excellent way.
Tip # 5: Power your strategy with the power of Email Marketing
Did you know that Email Campaigns can help develop your Instagram strategy? An Email is the best opportunity for your subscribers to know your profile on that social network. How? Add a button to your piece with a link to your Instagram account so your Subscribers can follow you.
Do you have in mind to implement a contest in this social network with the advice we have given you? An Email Campaign can be used to make it known among the contacts in your Database and invite them to participate.
Create your Doppler account and make your shipments for free and unlimited. The results will be optimal!
Tip # 6: Measure each of your actions
As in any Social Media strategy, the key to achieving maximum effectiveness is measuring. Being aware of the metrics of Instagram will enable you to know what type of content is the most attractive as well as what are the best days and times to publish. At each post you will get to know your audience a little more!
There are some tools, such as Curalate , that will be of great help to you when evaluating the performance of each posting. Thanks to them you can find interesting figures such as: number of people reached, number of likes and comments. Even knowing how well your competition is doing!
Tip # 7: Connect with other social networks
Instagram gives you the possibility to synchronize your account with your profiles on other social networks such as Facebook , Twitter , Foursquare, Tumblr and Flickr. Thanks to this you can publish simultaneous content on several channels at the same time.
Caution! This can be a good way to drive traffic from one platform to the other and gain new followers, but remember that each one has specific characteristics, requirements and audiences, so the content that has been successful in one may not be so. the other.
Tip # 8: Play!
The funniest moment has come: play with your followers! Sweepstakes, contests and games are the best ways to connect with your audience and achieve the much sought after engagement.
Would you like to organize a contest on Instagram but you cannot think of anything? Do not be discouraged! Here we show you some ideas:
Likes contests: You can make your followers have to like your image to participate for prizes. This will increase the popularity of your publication and with it, its visibility.
Comments Contests: You can also make that to participate for prizes, users have to leave a comment at the bottom of an image. At the same time, you can ask them to mention their friends to participate. This can give you new followers.
Image Contests: As in the case mentioned above, you can encourage participants to share images related to a specific topic and using the hashtag of the contest that you determine.
Tip # 9: Choose the best days and times
According to Ignacio Santiago, the best time of the day to publish is in the morning and after the workday. Also, the schedule between 2 to 3 pm. It is considered peak schedule on Instagram. The Wednesday between 5 and 6 pm. It is the time when the largest number of online users is concentrated in this social network, so it is convenient that you use this day and time.
Independently of which the most propitious times to publish in this platform can be considered, the advisable thing is that you are yourself and based on the analysis of the behavior and habits of your community, who defines which are the best moments.
Tip # 10: Share images in high quality
Being a social network where visual content prevails, we recommend that you use the highest possible quality in your images. The advantage of Instagram is that you can apply some filters that the application offers and that can help beautify your posts. Avoid using them repeatedly.