What is the game that all content creators must play to make their business thrive? Browse Social Networks and stay up to date with the latest trends! If you like to take advantage of the opportunities that come to you on a silver platter to grow your business and you have – or are considering having – a YouTube channel , you are in the right place, because at MIO Agency we share the most complete information so that you can attract traffic on YouTube!
It is a fact that YouTubers must face multiple challenges to grow their channels that include complying with the website’s algorithm and its regulations. However, it is also a reality that the changing landscape of Digital Marketing forces content creators to adjust to these circumstances visit this website.
In this case, a strategy that you should not ignore is the omnichannel marketing technique, which is nothing more than the use of multiple channels to improve the experience of your target audience and attract traffic on YouTube .
Many people have a stable YouTube channel and provide their users with various content and, in return, generate an income from advertising. This is why, for content creators, incorporating omnichannel techniques so that more people see their videos makes a lot of sense.
At this point, the problem with most YouTube channels is that some of their videos receive millions of plays or views, while others only have a few thousand. We’re sorry to tell you that if your channel works this way, it’s not a sustainable source of income!
This is where the omnichannel technique comes to your rescue! With it, you will be able to obtain a constant number of reproductions and, even better, they will increase over time. How do you do it? Keep reading to learn the six omnichannel techniques you can use to maximize the exposure of your videos and achieve more views.
- Create an online community that revolves around your channel.
It’s time to start learning a little from the most successful YouTubers! And what do they have in common? That everyone has created a long-lasting social community around their channel, where their subscribers can interact with them and also with other channel subscribers.
You should never minimize the value of having a community of real subscribers! Because? Because it serves as a generator of ideas that you can use to create your next videos. Another advantage is that, by being able to interact with your audience, it will be easier for you to identify what type of content attracts them.
You should also take into account that your community members play an important role in spreading your content within their social circles, allowing your follower base to grow quickly.
Below, we show you some YouTubers and their communities.
The first is Felix Arvid Ulf Kjellberg, who, with his channel Pewdiepie, is considered the king of YouTube . He has a Reddit submission community and almost all of his content is fan-generated, as he makes daily videos, reviewing memes from this website’s submissions of content determined by the community.
Another example of a content creator who is excellent at building communities is Adam Preiser, who, through his WPCrafter.com WordPress For Non-Techies channel, publishes content about WordPress websites. Preiser also has a Facebook group, through which he interacts with his followers and requests ideas to create more videos.
- Staying aware of trends can help you attract traffic on YouTube.
Noticing trends is a great way to get more exposure, grow your audience, retain your current subscriber base, and drive traffic on YouTube. They will be aware of everything that happens in your business niche and will wait for you to make a video to hear your opinion about it.
Although staying trendy strengthens the bond with your audience, before making these videos you must have a deep knowledge of the topic so that you don’t end up saying something that you may regret later.
Marques Browniee has one of the largest YouTube channels for technology reviews. For example, when the new Mac Pro computer debuted, people expected Browniee to make a video and that’s exactly what he did. He was the first to review this computer and had more exposure as a result.
- Use Social Networks to attract traffic on YouTube
An advantage of using Social Media is that it offers content creators enormous potential to grow their brand and attract traffic organically. You can, for example, start by creating a page and attracting the right type of subscribers with targeted ads.
It is common for the most famous YouTubers to have a fairly active presence on certain Social Networks. Do the same and try to focus your attention on platforms where your audience is more accessible! You can try different Social Networks and choose the one that most attracts you and has the best results for you.
The statistics of some YouTubers on social media will give you an idea of ​​why you should consider investing to execute this strategy.
For example, Piwdiepie is active on the main social networks – YouTube , Instagram, Facebook and Twitter – and has millions of followers on each of them.
For their part, the guys from Dude Perfect make epic and daring videos on YouTube , but these are discovered by thousands of people through other social platforms – Instagram, Facebook and Twitter – and who then subscribe to their YouTube channel .
- Take advantage of Reddit
Reddit is a very popular and useful Social Media channel for YouTube content creators , who use it to interact with their fans and organize competitions among their followers. It is also a good platform to share your videos and get feedback. If you’re new to YouTube , avoid self-promoting on Reddit! - Dabble in vlogging
Vlogging is easy to access for most YouTubers, but to be successful, you will have to produce a lot of content to attract people. - Take advantage of personal recommendations
Through word of mouth recommendations you will reach the most loyal subscribers. Because? Because when a friend, family member or co-worker recommends your videos to other people, they are more inclined to watch them.
Getting this result should be easy if you provide your subscribers with valuable and enjoyable content. It’s simple! When people enjoy good quality content, they recommend it.
An added benefit of having good content is that you can catch the attention of famous YouTubers and get them to shout out you on their channel, which will help you get new subscribers.
It is a fact that YouTubers who understand Social Media and their target audience have managed to create reputable channels with a steady income stream. Building a successful channel takes effort, but consistency and valuable content will be the key elements to achieve it.
Don’t forget that the priority should be to interact with subscribers and reward them with featured content and public thanks.
If you want to create a strong sense of community on YouTube , use omnichannel techniques to attract new followers and keep your current followers loyal.