Discover what Social Listening is and why it is so important that we implement it in our digital marketing strategies.
It is estimated that approximately 80% of the population between 18 and 55 years old has at least one social network. This fact has put thousands of companies on the track that are beginning to realize that active listening is vital to know what is being said about them buy instagram followers fast, this in the world of digital marketing is known as social marketing listening.
Surely at some point you have wondered if the effort and dedication you are giving to social networks is enough. You may have been creating content for a long time, developing different digital marketing strategies and also wanting to weave even stronger ties with engagement and you don’t see progress or results.
If you currently find yourself in that situation, it is the ideal time to carefully analyze what elements are failing and what you can modify to improve your visibility on the network.
To do this, we are going to teach you the tools to do social listening. First we will develop the concept, see what it is for and how you can implement it in your digital marketing strategy.
What is Social listening?
Social listening is nothing more than a technique that helps companies know everything that is said about them, about their brand, on social networks thanks to various monitoring tools.
The main function that social listening plays is to be able to measure what is the effectiveness and the frequency of everything that is said about the brand on all social media, evaluate the impact of those conversations that occur around the brand.
In addition, social marketing listening is the perfect technique to know first-hand what users are saying about our competitors and the market in general.
All of this will be mainly focused on achieving greater control over what is being said about your brand or company on the internet and social networks, in order to be able to make decisions regarding what strategy should be implemented around everything that has been said. commented by users.
With the aim of doing good social listening, we recommend that you decide to open your mind to new horizons and be prepared for what you can find on social networks, which as you well know is like the Lord’s vineyard, there is everything and for everyone. .
What is Social Listening for?
Well, now that you know social listening better and that it is time to know what the use of this new tool can do for us.
Well, with social media listening you can obtain, in a relatively easy way, valuable information that, otherwise, could be a little expensive if you decide to hire a third person to do it.
In the following lines, we are going to offer you more detailed information about the usefulness of social marketing listening:
Play a proactive role: in this sense, it will allow you to take the initiative and create opportunities yourself, without waiting for them to come to you.
Knowing how to identify satisfied customers: surprising your customers with special offers or gifts is always a good way to reward the trust they have placed in your brand.
Knowing dissatisfied customers: recognizing those customers who are not satisfied with other brands is a good opportunity to offer them your services and solve their problems.
Location of influencers: very fashionable today. Comb social networks looking for those influencers who are successful in your sector and create collaborations with them.
Publish new trends in your sector: be able to offer useful and valuable content on new trends in your sector.
Customer acquisition: establish contact with those people who are looking for help or advice about some products or services you provide and offer yourself as their solution.
New services: always be ready to help and remind clients and new clients that you are there.
Avoid major crises: be able to face any setback without any delays that could put the prestige of your brand at risk.
Understand people’s opinion about your brand: Sometimes, people talk about a specific brand and do so without labeling or mentioning it, which causes them to do so without modesty and with all freedom. With social marketing listening, you will know these conversations, which are essential to detect how they perceive your brand.
As you have seen, social listening is useful for a lot and to correctly guide a marketing strategy without the need to go blindly and a little on an adventure to see what happens.
Top 5 tools for Social Listening
For the correct application of this technique, it is necessary to implement some tools. Applying them is not complicated at all, in fact it is very easy and is within everyone’s reach.
However, there is a lot of content on social networks that can distort reality a little and that we must discard, such as spam messages, offensive comments or that simply do not contribute anything.
So that you can correctly identify those comments, we are going to offer you a ranking of the 5 best tools for social listening. With them, you will be able to track the information you want, providing greater control.
1. Hootsuite
Without a doubt, Hootsuite is one of the most popular tools on the web. It is a platform that will allow you to monitor several keywords and unite them all in a single Dashboard, which will offer you information on how they act on social networks.
Some data that social marketing listening includes in its tracking are:
Demographic data.
Personal tastes.
Mentions.
Reviews.
It is an excellent tool to develop teamwork, since it allows you to assign the shift administrator who distributes tasks among other team members.
2. Agorapulse
This is a social listening software that focuses mainly on the comprehensive management of social networks.
Agorapulse is aimed at professionals such as community managers. It can be used to monitor and track content on social networks, in addition to deeply analyzing engagement thanks to ROI and offering collaboration with other teams in real time.
3. TweetReach
Ideal for Twitter, it allows you to create an evaluation of how much influence the tweets you decide to publish will have, measuring some parameters that indicate how much average time your publication will be shared or how many followers will retweet. This makes us recommend TweetReach as a great tool for Social Listening.
4. Google alerts
This is one of the few free tools that Google has. It has a fairly simple interface for those people who are starting out in this world.
Mainly, this social marketing listening tool is responsible for showing data about your brand and comparing it with your most direct competition.
Where it stands out Google alerts is the configuration of the web addresses that you want to monitor so that, when Google finds a mention of these addresses, you Let us know and see what activity is developing around your brand.
5. Sprinklr
It is the ideal tool if the objective you pursue is to see first-hand what the emotional response of your followers has been towards the keyword you have chosen and entered. To do this, Sprinklr automatically adds the context in which you are using it and from there, prepares the report with all the information about comments, reviews, etc.
Conclusion: Is it necessary to do Social Marketing Listening?
The current world develops through a small screen that we house in the pocket of our pants. Just by taking it out and entering any social network, we will be informed and aware of everything that is happening in the world, both politically, economically and socially.
In the same way, the world of digital marketing could not be left out of all this and began to create tools to understand what is being talked about and commented on certain products, services, brands or companies to know how well or badly they were doing.
Based on this, our conclusion, after having studied this technique in depth, is that it is necessary if we want our brand to resonate deeply with the public.
It is vital to have a good image and presence on social networks, which we are strongly committed to, to commit to creating valuable content that offers a solution to people’s problems and to stand out from the most direct competition.
Therefore, ultimately, implementing efficient social marketing listening tools means building new bridges to understand and understand the public, seeking new customers, building loyalty among those who are already there, and forging good branding that allows you to stand out in every way.