Being an entrepreneur and starting a business from scratch can be a tremendously titanic task… And there are so many things to do that many times you don’t even know where to start!
For this reason, and to shed some light on the subject, below we show you a series of tips on digital marketing for entrepreneurs that will undoubtedly help you direct your business idea on the right path buy facebook comments.
5 essential digital marketing tips when starting a business
When creating a business model, one of the first things you think about is how to attract customers. In theory, that would be the most important thing, but in practice strategic online marketing actions need to be executed.
There are probably three very important points: a lot of time, effort and, why not, using the experience of others (for example, consulting portals specialized in digital marketing such as Entrepreneurs Fight Club ) to shorten the path to the success of the project.
- Define the Buyer Persona of the business
Believing that you have to target an unlimited audience to have greater brand exposure is a mistake. For example, if we had a ski business, it would make no sense to target our efforts to the Caribbean audience because the percentage of sales would be close to zero. Makes sense, don’t you think?
That is why the Buyer Persona of the project must be defined, since the more segmented the business audience is, the more loyal customers will be obtained. And the success of a brand does not depend on the number of consumers, but rather on customer loyalty and how willing they are to recommend.
To create the ideal customer profile, demographic factors as diverse as sex, age, location, purchasing power or hobbies must be taken into account, very relevant data that reveals how the offer can be adjusted to this type of audience.
When collecting this data about the Buyer Persona, you must ask yourself the following questions: What problems does the potential client have? What do they value? What are their challenges? How can they be helped? How can they be helped? does it add value?
- Establish the differential value of the proposal
You have to ask yourself why a client would want to hire our services or buy our products instead of the competition. Sometimes, the reason they stay with us is not for a tangible reason like a price, a promotion…
Customers can be gained by offering intangible benefits that are not immediately or consciously perceived. Simply by generating a unique shopping experience you can build customer loyalty or make products connect with their emotions.
And in these cases, both loyalty and contact with the customer are much stronger and more valuable than those who prefer to buy for a tangible reason. Therefore, it is important to generate a differential value proposition from an emotional point of view.
Undoubtedly, touching customers’ emotions can be much more complicated, but in the long term it will mean a great competitive advantage and preference in the market over competitors.
- Focus on customer benefits
It is perfectly understandable that, as an entrepreneur and business owner, you want to see results as soon as possible, since that is why you make a great effort promoting your business and explaining everything about it.
However, this may not be the best option. In fact, it is better to focus on the advantages that the customer will have when purchasing your product or hiring your services. Because in the end the client is not interested in knowing how much work has been done on the website or the effort behind it…
- Determine a budget for campaigns and action plans
In general, almost all entrepreneurs when they start their journey have a tight budget and have to make calculations to meet their objectives without overspending.
This being the case, you have to establish very clear objectives, which will give an idea of how much you can spend when launching the project and define the CAC (acquisition cost), the CPL (cost per lead), the CPC (cost per click) and other metrics that make sense.
- Use content to connect with users
Generating useful content for users is a way to build a brand, without allocating a high budget. It is surprising that with the benefits of both inbound marketing and content marketing, many businesses do not apply it correctly in their strategies.
Nowadays it is essential to use content to educate the user, providing them with information that they value as useful to transform them into a recurring customer. It is one of the most economical ways to connect with users.
Nowadays it is essential to use content to educate the user, so giving them information that they value as useful is key to converting them into a recurring customer. Thus, we must investigate what information the audience consumes, that is, what they need to know. As? One of the best options is to monitor social networks.
And one of the great advantages of including content in a marketing strategy is that it can influence users’ purchasing decisions. And if said content is interesting… it is possible that it will be shared on social networks or linked from other sites, something that improves the web positioning (SEO) of the site.